A new survey from 2,500 adult consumers throughout the US were asked to identify things that annoyed them about commercial Web sites.
34.9% : Pop-up ads
16.5% : Requirement to register and Log-on before viewing
15.7% : Requiring the installation of extra software to viewing
9.1% : slow-loading pages
4.7% : Deadlines
4.1% : Confusing navigation (too many clicks or hard to find)
3.1% : Content Outdate
2.6% : No contact information available
2.0% : Music that plays automatically
1.7% : Inability to use the browser's BACK button
1.6% : ineffective search tool
1.5% : Overdone (too much flash screens or animation)
0.9% : Text that moves
0.3% : New window for link
0.3% : Poor appearance (colors, fonts, formart)
If a Web page is irritating, consumers are quick to respond. Over 75% of respondents said they were "extremely" or "somewhat" likely to not visit an offending site again, and three-fourths of users expressed some degree of likelihood about unsubscribing from the offending company's promotional messages. Around 70% of users said they might refrain from making purchases at that Web site, view the company in a negative way or even refrain from making purchases in the company's offline stores. Interestingly, only 25% voiced any intention to complain to the company.
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